Wine tourism has experienced a significant development in Romania, helped by investments made by wineries and the increasing demand from customers for this type of personalized travel-oriented experiences. The development potential is great, wine enthusiasts are attracted to pay visits to vineyards and wineries, to attend discussions with winemakers and, last but not least, the beautiful landscape that can be discovered in our country. Moreover, old mansions near vineyards that have been refurbished and converted into accommodation and their stories attract Romanian and foreign tourists.
Until about five years ago, wine lovers in Romania were forced to travel abroad to practice wine tourism, but lately they are now able to do this in this country on the highest level conditions. The geographical location of Romania, its scenery, diversity, history, and indigenous varieties are clear advantages for owners of wineries that can be used to attract Romanian and foreign tourists in local wine areas.
Cellars can be visited all year round, but the most attractive scenery is in the period between April and October. For a tourist, a weekend of wine tasting, meals and accommodation has to pay a fee of about 100 Euros, plus shipping costs.
Wine tourism, also known under the name oenoturism, represents organized tours to wineries, presenting the making process of wine, visits to vineyards, wine tastings and guided cellar accommodations in or nearby.
Romania is the sixth wine producer in the EU, according to wine production surveys. Romania ranks the 13th place in the world ranking among the largest wine producers, according to preliminary data recently published by the International Organisation of Vine and Wine (OIV). In total, Romania has registered more than 250 wineries, but only 140 of them produce and sell bottled wine, and of these about a quarter can support wine tourism.
The number of wineries in Romania is growing steadily with 5-10 units per year. Romania currently occupies the fifth place in Europe in terms of area: over 200,000 hectares of vines cultivated in the European Union and sixth of output. Romanians have growth their potential and interest from the cellars and tourists so that this country could experience a development increasingly larger in terms of local wine tourism, non-existent until a few years ago.
To promote wine tourism in Romania, several bilingual projects and cellar databases – both in Romanian and English – have been developed and also events in the form of showrooms specialized in wines.
Such showrooms bring to the attention of wine lovers small and medium wineries in Romania, in order to make less exposed vineyards and the unique domestic varieties known and increase interest in the discovery of wine tourism.
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